About Isagenix

Our Purpose

Isagenix is a trusted and respected organization that exists to inspire and empower individuals, families, and communities to live their best life through a journey of nutrition, health, and overall wellness.

No Compromises

Isagenix Founder John W. Anderson dedicated his life to creating health and wellness products that could change lives, and his formulas were sought after by companies all over the world. But, when those companies wanted to settle for cheaper ingredients to mass produce John’s formulas, he refused to compromise and searched for a partner who shared his dedication to excellence.

That’s when John sought out the help of Jim and Kathy Coover, two of the most respected names in the direct selling industry with a story just like John Anderson’s. He wasn’t the first to approach Jim and Kathy, and like John, they refused to cut corners. They saw other companies that didn’t have their customers’ best interest and knew there was a better way. Together, they formed Isagenix in 2002 with the mission to create the world’s greatest health and wellness products and business opportunity that together would transform lives both physically and financially.

That same mission drives every product, every system, and every transformation to this day. That’s what no compromise means to us.  

​​Our Leadership

Our co-founders, Jim and Kathy Coover, have more than 50 years of combined experience in the direct sales industry. They understand what it’s like to build a network marketing business. As Isagenix grows, the company continually invests in developing an internal leadership team that cares.
​​​Meet the Team Leading the Way